How To Get More Followers on Instagram To Grow Your Account

Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instagram, especially if you have less than a thousand?

Competition on the platform is intense. Cracking the code of Instagram’s algorithm can be difficult.

The thing is, taking steps to grow your audience is absolutely worth it. This is because the bigger your audience, the more likely you are to delight your customers.

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Ready to change your presence and learn how to get more followers on Instagram? This post breaks down how to make that happen.

Types of Followers on Instagram

I. The Loyal Fans

These are the followers who go above and beyond in their support. They engage with your content consistently, share your posts, and eagerly participate in discussions. Loyal fans often feel a personal connection with you or your brand, making them valuable advocates who amplify your reach and impact.

II. The Silent Observers

In every follower base, there are those who prefer observing from the shadows. These followers may not actively engage with your content by liking or commenting, but they are silently absorbing your posts. While their interactions might be minimal, their presence contributes to your overall follower count and potential reach.

III. The Engagers

Engagers are the followers who actively interact with your content. They like your posts, leave thoughtful comments, and may even share your content on their own profiles. Engagers play a pivotal role in boosting your content’s visibility and fostering a sense of community among your followers.

IV. The Trend Followers

These followers hop on the latest trends, challenges, and hashtags. They actively seek out trending content and enjoy participating in viral movements. While their engagement might be fleeting, incorporating trending elements into your content can attract and retain their attention.

V. The Critics

Constructive criticism is a valuable aspect of growth, and the critics in your follower base provide just that. They may point out areas for improvement, ask challenging questions, or offer alternative perspectives. Embracing their feedback can enhance the authenticity and relatability of your content.

VI. The Casual Scrollers

Casual scrollers represent a significant portion of Instagram users who casually browse through their feeds without necessarily engaging deeply with specific accounts. While their interactions may be sporadic, capturing their attention requires visually appealing and easily digestible content.

VII. The Collaborators

These followers are not just consumers of your content; they want to collaborate. Whether it’s through joint projects, shout-outs, or co-created content, collaborators actively seek ways to participate in your online journey. Leveraging these opportunities can strengthen your online community.

VIII. The Niche Enthusiasts

Some followers are drawn to a specific niche or theme within your content. They may be passionate about a particular subject you cover, such as fitness, fashion, or travel. Tailoring content to cater to these niche enthusiasts deepens their engagement and fosters a sense of belonging.

IX. The Brand Advocates

Brand advocates are followers who not only appreciate your content but also align with the values and products/services associated with your brand. They may actively promote your brand, share testimonials, and contribute to a positive brand image.

X. The Ghost Followers

Ghost followers, though part of your follower count, are inactive or disengaged. They may have followed you in the past but no longer engage with your content. Identifying and addressing ghost followers can help maintain a more accurate representation of your engaged audience.

How To Get More Followers on Instagram: 15 Ideas To Grow Your Account (2024)

1. Optimize Your Instagram Account

The first step in attracting more followers is to optimize your Instagram account. Ensure your bio is compelling, featuring a clear profile picture, a concise yet informative bio, and a link to your website or landing page. Make it easy for potential followers to understand who you are and what you offer.

2. Keep a Consistent Content Calendar

Consistency is key in the world of Instagram. Establish a content calendar to maintain a regular posting schedule. This not only keeps your current followers engaged but also signals to the algorithm that your account is active and relevant, potentially increasing visibility.

3. Schedule Instagram Posts in Advance

Take advantage of scheduling tools to plan and automate your Instagram posts. This allows you to maintain a consistent presence without being tethered to your phone. Planning your content in advance also enables you to curate a cohesive and visually appealing feed.

4. Engage with Customers, Brand Advocates, and Influencers

Foster a sense of community by actively engaging with your audience. Respond to comments on your posts, participate in conversations on others’ content, and collaborate with brand advocates and influencers in your niche. Genuine engagement builds trust and attracts more followers.

5. Avoid Fake Instagram Followers

While it might be tempting to purchase followers for a quick boost, this strategy often backfires. Fake followers don’t contribute to genuine engagement, and Instagram’s algorithms may penalize accounts with a disproportionate follower-to-engagement ratio. Focus on organic growth for sustained success.

6. Showcase Your Instagram Everywhere You Can

Promote your Instagram account across all your online and offline channels. This includes your website, email signature, business cards, and other social media profiles. Cross-promotion increases visibility and encourages people from different platforms to connect with you on Instagram.

7. Post Content That Followers Actually Want to See

Understanding your audience is paramount. Analyze the performance of your posts and identify the content that resonates most with your followers. Tailor your content strategy to provide more of what your audience enjoys, whether it’s behind-the-scenes glimpses, educational content, or entertaining posts.

8. Make Meaningful Conversations with Your Audience

Engage in meaningful conversations with your followers. Ask questions in your captions, encourage discussions in the comments, and respond to direct messages. Creating a sense of community fosters a loyal following and encourages more people to join the conversation.

9. Find Hashtags Where Your Followers Hang Out

Strategic use of hashtags can significantly boost your visibility. Research and use hashtags that are relevant to your niche and where your target audience hangs out. This makes your content discoverable to users interested in similar topics.

10. Take Steps to Delight Your Instagram Followers

Go beyond expectations to delight your followers. This could involve hosting giveaways, offering exclusive discounts, or sharing user-generated content. Delighted followers are more likely to become loyal advocates and, in turn, attract more followers to your account.

11. Use Geo-Tagging to Attract Local Followers

If your content is relevant to a local audience, leverage geo-tagging. When you tag your location, your content becomes discoverable to users in that area. This is especially effective for businesses targeting a local customer base.

12. Leverage Short-Form Video Content

With the rise of platforms like TikTok and Instagram Reels, short-form video content has become incredibly popular. Incorporate engaging and entertaining short videos into your content strategy to captivate your audience and attract new followers.

13. Partner with Influencers in Your Niche

Collaborating with influencers can expose your account to a wider audience. Identify influencers in your niche and explore collaboration opportunities, such as shout-outs, takeovers, or joint content creation. The endorsement of a respected influencer can significantly boost your follower count.

14. Organize Stories as Highlights

Instagram Stories provide a fleeting but engaging way to connect with your audience. To maximize their impact, organize your stories into highlights on your profile. Highlights are a visual and easily accessible way for new visitors to get a snapshot of your content.

15. Go Live on Instagram

Embrace the live feature on Instagram to connect with your audience in real time. Live sessions create a sense of urgency, prompting followers to join the conversation and interact directly with you. It’s an excellent way to build a more personal connection and attract new followers.


By implementing these smart strategies, you’re poised to not only grow your Instagram followers but also foster a community that actively engages with your content. Remember, authenticity and consistency are the cornerstones of successful Instagram growth.

Experiment with these strategies, analyze the results and refine your approach based on what resonates most with your unique audience. As you build a more vibrant and engaged follower base, your Instagram presence will become a powerful asset in your digital toolkit.

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