Top SEMrush Competitors And Alternatives (Free & Paid Tools)

Semrush is one of the best search engine optimization (SEO) tools available today, but it isn’t the only SEO software option available. There are several SEMrush Competitors and alternatives that have advantages over Semrush in terms of price, ease of use, and features offered.

To help you select the best SEO software for your needs, Forbes examined dozens of SEO tools, comparing how each stacks up against Semrush. We then compiled the findings of our exhaustive review to create this list of the best seven Semrush alternatives.

One of the leading tools in the SEO arsenal is SEMRush, renowned for its comprehensive features and analytics. However, the diverse needs of businesses often call for exploring alternatives that might better suit specific requirements.

The Best Semrush Alternatives of 2024

Ahrefs: Best for all-in-one SEO

Mangools/KWFinder: Best value

Moz Pro: Best for multiple-site SEO management

Ubersuggest: Best for easy keyword research

BrightLocal: Best for local SEO

Google Keyword Planner: Best free SEO tool

WooRank: Best for ease of use

About SEMRush

SEMRush has established itself as a go-to solution for SEO professionals, providing a robust set of tools for keyword research, site audit, backlink analysis, and competitor research. It enables users to gain valuable insights into their online performance, identify opportunities for improvement, and stay ahead of the competition. Despite its popularity, some users may seek alternatives that better align with their specific requirements or budget constraints.

Exploring SEMrush Competitors And Alternatives

1. Ahrefs: Unveiling Backlink Opportunities

Ahrefs is a powerhouse when it comes to backlink analysis. The tool offers an extensive backlink index, allowing users to dissect their backlink profile and gain insights into their competitors’ link-building strategies. With features like Site Explorer, Keyword Explorer, and Content Explorer, Ahrefs provides a holistic approach to SEO.

2. Moz: A Comprehensive SEO Suite

Moz is known for its comprehensive SEO suite that covers everything from keyword research to site audits. Moz Pro offers features like Rank Tracking, On-Page Optimization, and Link Building. Additionally, Moz’s proprietary metric, Domain Authority (DA), is widely used to assess a website’s overall strength in the search engine results.

3. SpyFu: Unearthing Competitor Secrets

SpyFu focuses on competitive intelligence, allowing users to spy on their competitors’ keywords, ad campaigns, and SEO strategies. With features like Keyword Research, PPC Competitor Analysis, and SEO Research, SpyFu is a valuable tool for businesses aiming to stay ahead in the digital race.

4. SE Ranking: All-in-One SEO Solution

SE Ranking stands out as an all-in-one SEO platform, offering a range of features, including Keyword Tracking, On-Page SEO Checker, and Backlink Monitoring. Its user-friendly interface and affordability make it a compelling choice for small to medium-sized businesses.

5. Ubersuggest: Neil Patel’s SEO Gem

Ubersuggest, backed by renowned marketer Neil Patel, is a user-friendly SEO tool that provides insights into keyword suggestions, content ideas, and backlink data. It’s a budget-friendly option suitable for individuals and small businesses looking for essential SEO functionalities.

SEMrush Competitors And Alternatives Features Comparison

Keyword Research

  • SEMRush: SEMRush excels in comprehensive keyword research, providing data on search volume, keyword difficulty, and related keywords.
  • Ahrefs: Ahrefs offers a vast keyword database and provides detailed metrics on keyword difficulty, click-through rates, and more.
  • Moz: Moz’s Keyword Explorer provides in-depth insights, including prioritized keyword suggestions and accurate search volume data.
  • SpyFu: SpyFu specializes in competitor keyword analysis, helping users uncover the most lucrative keywords in their niche.
  • SE Ranking: SE Ranking’s Keyword Grouper and Competitor SEO/PPC Research tools enhance keyword research capabilities.
  • Ubersuggest: Ubersuggest simplifies keyword research, offering suggestions and insights in a user-friendly interface.

Backlink Analysis

  • SEMRush: SEMRush’s Backlink Analytics provides a comprehensive view of a website’s backlink profile, including referring domains and anchor text.
  • Ahrefs: Ahrefs is renowned for its extensive backlink index, offering detailed insights into backlink profiles and referring domains.
  • Moz: Moz’s Link Explorer provides valuable data on backlink quality, spam score, and historical link data.
  • SpyFu: While not the primary focus, SpyFu’s backlink analysis feature aids in understanding competitors’ linking strategies.
  • SE Ranking: SE Ranking’s Backlink Checker offers insights into a website’s backlink profile, with the ability to monitor changes over time.
  • Ubersuggest: Ubersuggest provides basic backlink data, suitable for users looking for fundamental insights.

Site Audit

  • SEMRush: SEMRush’s Site Audit tool helps identify technical SEO issues and provides recommendations for improvement.
  • Ahrefs: Ahrefs’ Site Audit feature offers insights into on-page SEO issues, broken links, and other technical issues.
  • Moz: Moz’s Site Crawl identifies issues affecting site performance and provides actionable recommendations.
  • SpyFu: SpyFu lacks a dedicated site audit feature, focusing more on keyword and competitor analysis.
  • SE Ranking: SE Ranking’s Website Audit tool offers a comprehensive analysis of on-page SEO factors and technical issues.
  • Ubersuggest: Ubersuggest provides a basic site audit tool, suitable for quick checks on essential SEO elements.

Is Semrush the Best SEO Software?

Arguably, Semrush is the gold standard of SEO tools, offering a wider variety of SEO tools and research capabilities than virtually any other SEO tool on the market. However, the breadth and depth of features come at one of the highest price points for SEO software. So, while Semrush is undoubtedly one of the best SEO software options available today, there may be better options for your needs. That’s why Forbes Advisor has created this list of Semrussia alternatives.

Semrush Pros & Cons

Semrush Pros

  • Seven-day free trial
  • Extensive suite of SEO research tools
  • Excellent competitor analysis features
  • Solid rankings tracking
  • Conducts comprehensive site audits
  • Strong link-building tools
  • Content marketing capabilities
  • Social media management platform (add-on fee required)
  • Pay-per-click (PPC) keyword research tools
  • Extensive online help center
  • Free plan available

Semrush Cons

  • Plans are pricey
  • Add-on fee for local SEO
  • Moderate to high learning curve required
  • The free plan is extremely limited
  • Content marketing tools could be better
  • High add-on fees for additional users


While SEMRush remains a formidable player in the SEO tools arena, the diverse landscape offers alternatives catering to specific needs and preferences. Ahrefs excels in backlink analysis, Moz provides a comprehensive SEO suite, SpyFu focuses on competitive intelligence, SE Ranking offers an all-in-one solution, and Ubersuggest is a budget-friendly option with essential features.

Choosing the right tool depends on individual requirements, budget considerations, and the specific aspects of SEO that matter most to your digital strategy. Explore, experiment, and find the SEO tool that propels your online presence to new heights.

In the dynamic world of digital marketing, finding the right SEO tool is like unlocking the door to online success. Each alternative to SEMRush brings its unique set of features and advantages to the table. Dive into the diverse array of options, analyze your needs, and discover the tool that aligns perfectly with your digital strategy. Elevate your SEO game and watch your online presence soar!

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